Broadcast details for the 2010 Scotiabank Giller Prize

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by: CTV
Date: 10/27/2010 5:56:00 PM ET

In an unprecedented campaign for a conventional broadcaster in support of a literary event, CTV Inc. has announced its extensive multi-platform effort in celebration of the 2010 Scotiabank GILLER PRIZE. CTV’s widespread coverage is anchored by its broadcast of the GILLER PRIZE Gala, hosted by CTV’s Seamus O’Regan and airing live on Bravo!, BookTelevision, and Giller.CTV.ca on Tuesday, Nov. 9 at 9 p.m. ET, on CTV on Wednesday, Nov. 10 at 10 a.m. and 2 p.m. ET, and on Saturday, Nov. 13 at 5 p.m. on CTV and 7 p.m. ET on /A\.

This year, CTV supports the Giller Prize with unprecedented special coverage leading up to the Gala. Highlights include Bravo!’s ONE COUNTRY 5 BOOKS companion series – also airing on CTV – and the pre-GILLER, one-hour special, ARTS & MINDS SPECIAL EDITION: THE GILLER WRITERS' CIRCLE. As well, CP24 features interviews with the Giller Prize shortlisted nominees, CANADA AM presents author profiles and a roundtable discussion, and ETALK pairs each finalist with a celebrity interviewer including Sergio Di Zio (FLASHPOINT) and Jordan Todosey (DEGRASSI). Full broadcast details below.

With worldwide exposure online and through multiple national telecasts here at home, Canadian authors have experienced what has been coined CTV’s "Giller Effect" - the significant spike in sales enjoyed by the GILLER PRIZE’s featured authors following the CTV broadcasts. A record 2.8 million* Canadians tuned in to some part of CTV’s multiple presentations of the Scotiabank GILLER PRIZE last year, the biggest reach ever for the broadcast. Subsequently, the sales for last year’s shortlisted authors increased ten fold, with the winner, Linden McIntyre’s The Bishop’s Man, enjoying a sales increase of 812% over the first two weeks following his win.

“CTV is proud to support the spirit of the Prize in uniting Canadian readers in admiration for this country’s extraordinary literary talent,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “This truly unique broadcast resonates with readers, writers and viewers in an immediate and meaningful way.”

“As our media partner for the fifth year in a row, CTV has been a vital component in bringing the best of Canadian literature into the lives and living rooms of millions of Canadians across the country,” said Jack Rabinovitch, founder of The Giller Prize. “This year, CTV goes above and beyond in their promotion and support of the Scotiabank Giller Prize, as the network’s various platforms get involved in some way, big and small, online and on air.”

“I’m proud that CTV has spent a lot of time and resources to build the audience for this,” said Seamus O’Regan, host of the Scotiabank GILLER PRIZE gala and broadcast. “If you can celebrate [the prize], make it sexy, somewhat competitive, and put on a gala with champagne –   it’s like the Golden Globes® for authors, it’s got that cool veneer.”

Below is a list of the 2010 Scotiabank GILLER PRIZE premiere broadcasts (all times ET):

Bravo!
Tuesday, November 9, 2010
9 p.m.
Live Premiere
 
BookTelevision
Tuesday, November 9, 2010
9 p.m.
Live Premiere
 
CTV.ca
Tuesday, November 9, 2010
9 p.m.
Live Premiere, then On-Demand
 
CTV
Wednesday, November 10, 2010
10 a.m.
CTV Premiere
 
/A\
Saturday, November 13, 2010
7 p.m.
/A\ Premiere
 
Star!
Sunday, November 14, 2010
7 p.m.
Star! Premiere

The GILLER PRIZE can be further experienced via eight CTV platforms, with unprecedented and diverse coverage from varying points of views. Below is a detailed summary of CTV Inc.’s widespread plans for everything surrounding the GILLER PRIZE (all times ET).
 
CTV

ONE COUNTRY 5 BOOKS

(Nov. 2-5, Nov. 8 at 10 a.m. and 2 p.m. ET on CTV)

CTV presents the five-episode, half-hour, Bravo! produced ONE COUNTRY 5 BOOKS –  a companion series to the online literacy initiative found on Giller.CTV.ca airing the week leading up to the Giller gala. Fronted by Seamus O’Regan, this five-part series profiles the GILLER PRIZE finalists with each half-hour episode featuring a CTV personality interviewing one of the nominated authors. ETALK’s Lainey Lui gossips with Sarah Selecky (Nov. 2); W5’s Paula Todd interviews David Bergen (Nov. 3); Seamus O’Regan chats with Kathleen Winter (Nov. 4); CP24’s Melissa Grelo speaks to Johanna Skibsrub (Nov. 5); and TSN’s Gino Reda converses with Alexander MacLeod (Nov. 8).

ETALK
(Weekdays at 7 p.m. ET/PT on CTV)

Beginning Monday, Nov. 1, ETALK profiles all five shortlisted authors with a twist, as each author is paired with a celebrity interviewer who has something in common with the subject matter of each nominated book.

Nov. 1 – FLASHPOINT’s Sergio Di Zio interviews David Bergen (The Matter with Morris)
Nov. 2 – #1 world ranked hurdler and Olympic and world medalist Priscilla Lopes-Schliep interviews Alexander MacLeod (Light Lifting)
Nov. 3 – ETALK’s Lainey Lui interviews Sarah Selecky (This Cake Is for the Party)
Nov. 5 – CP24’s Ann Rohmer interviews Johanna Skibsrud (The Sentimentalists)
Nov. 8 – DEGRASSI’s Jordan Todosey interviews Kathleen Winter (Annabel)

On Tuesday, Nov. 9 at 7 p.m., ETALK prepares for this year’s companion to the GILLER PRIZE - the Giller Light. The annual party that takes place simultaneously with the formal GILLER PRIZE Gala, ETALK reveals the guest list and plans for this non-black tie affair.

On Wednesday, Nov. 10 at 7 p.m., ETALK has highlights from the Giller gala, including an interview with the 17th winner of Canada’s richest literary prize.

CANADA AM

Beginning Nov. 1, CANADA AM will introduce viewers to the five shortlisted authors with a profile of each of the nominees running each day.

On Monday, Nov. 8, authors David Bergen, Alexander MacLeod, Sarah Selecky, Johanna Skibsrud and Kathleen Winter join CANADA AM’s Seamus O’Regan live in-studio for a round-table discussion about each of their nominated novels and their thoughts on being shortlisted. Then, on Wednesday, Nov. 10, CANADA AM interviews the winner of the prestigious prize.

CTV NATIONAL NEWS

On Tuesday, Nov. 9, CTV NATIONAL NEWS will report on the winner of this year’s GILLER PRIZE during the 11 p.m. newscast.

CTV TORONTO

On Tuesday Nov. 9, Andria Case reports live from inside the Giller cocktail party and Gala during CTV TORONTO’s 6 p.m. and 11:30 p.m. newscasts. Case will get reactions from both the winner and their family.

Giller.CTV.ca

Leading up to the gala, visit Giller.CTV.ca for all the latest updates, including exclusive one-on-one interviews with each nominated author as they give an inside perspective of their work and excerpts from each book. Then, on Tuesday, Nov. 9 at 9 p.m., Giller.CTV.ca will stream the black tie gala for literary fans around the world. In addition, CTV shines the spotlight on the country’s greatest writers and celebrates the great unifying force of reading as a national pastime with its One Country 5 Books initiative where fans pledge to read one (or more) of this year’s shortlisted Scotiabank GILLER PRIZE nominees. Visit Giller.CTV.ca for details.

Bravo!

Bravo! delivers comprehensive GILLER PRIZE coverage on BRAVO! NEWS and ARTS & MINDS.

BRAVO! NEWS

Interstitials begin Friday, Nov. 5 on Bravo! (also airs on CP24)

Leading up to the GILLER PRIZE and beyond, BRAVO! NEWS delivers full pre-coverage as part of their weekly news. Plus the show recaps this year’s nominated authors and books on Nov. 5, before delivering extended coverage of the award ceremony Nov. 12, featuring exclusive interviews with the winner and nominees.

ARTS & MINDS SPECIAL EDITION: THE GILLER WRITERS' CIRCLE

Saturday, November 6 at 6 p.m. ET / 3 p.m. PT

Hosted by Seamus O’Regan at CTV’s Masonic Temple, this special one-hour edition of ARTS & MINDS features an intimate conversation with the Giller-nominated authors. The live and unscripted discussion gives the audience a first-hand account of the inspiration behind the books and a chance to talk to the nominees themselves. Special surprise guests and other famous faces of literature also discuss their favourite Giller moments. (Encore presentation airs Nov. 9 at 8 p.m. ET on Bravo! and BookTV, leading up to the live GILLER PRIZE premiere).

ONE COUNTRY 5 BOOKS

(Nov. 1-5 at 7 p.m. ET / 4 p.m. PT on Bravo!)
(Nov. 1-5 at 8 p.m. ET/ 5 p.m. PT on BookTV)
Bravo! presents ONE COUNTRY 5 BOOKS –  a companion series to the online literacy initiative found on Giller.CTV.ca airing the week leading up to the Giller gala. Fronted by Seamus O’Regan, this five-part series profiles the GILLER PRIZE finalists with each half-hour episode featuring a CTV personality interviewing one of the nominated authors. ETALK’s Lainey Lui gossips with Sarah Selecky (Nov. 1); W5’s Paula Todd interviews David Bergen (Nov. 2); Seamus O’Regan chats with Kathleen Winter (Nov. 3); CP24’s Melissa Grelo speaks to Johanna Skibsrub (Nov. 4); and TSN’s Gino Reda converses with Alexander MacLeod (Nov. 5).

CP24

CP24 has extensive live updates leading up to and including Giller night. Coverage includes CP24’s airings of BRAVO! NEWS (see details above), with full pre-Giller updates leading up to the big night.

On, Monday, Nov. 8 at 9 p.m. ET, Stephen LeDrew hosts a special one-hour edition of LEDREW LIVE, ONE COUNTRY 5 BOOKS, giving an overview of the nominated authors, their books and hype surrounding the gala. In addition, LeDrew hosts the short-listed authors live in-studio the week leading up to the Giller gala.

Then on awards night (Nov. 9), LEDREW LIVE joins in the festivities at the Scotiabank Giller Light Party at the historic Berkeley Church in Toronto, broadcasting live updates and talking to party goers as the evening unfolds; before delivering an interview with this year’s winner just moments after the announcement is made onstage.

CTV News Channel

On Monday, Nov. 8, CTV NEWS CHANNEL looks at what the GILLER PRIZE has done for the profile of Canadian authors and interviews five-time Giller host Seamus O’Regan, before chatting with the winner morning of Nov. 10.

*Source: BBM Canada. Combined Reach from 2009 broadcasts (one week only)

**Source: BookNet Canada’s BNC SalesData